It’s not just a product; it’s now a platform—Nacho Cheese, Cool Ranch, Flamas. We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become

It’s not just a product; it’s now a platform—Nacho Cheese, Cool Ranch, Flamas. We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become

—A Taco Bell executive on the Doritos Locos Taco.