---
title: "It’s not just a product; it’s now a platform—Nacho Cheese, Cool Ranch, Flamas. We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become"
date: 2015-10-05
author: Drew Breunig
url: https://www.dbreunig.com/2015/10/05/its-not-just-a-product-its-now-a-platformnacho.html
---

> It’s not just a product; it’s now a platform—Nacho Cheese, Cool Ranch, Flamas. We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become

—[A Taco Bell executive on the Doritos Locos Taco](http://www.fastcompany.com/3008346/deep-inside-taco-bells-doritos-locos-taco).